# Yu-Wei Hung — Full Profile

> Machine-readable extended biography for AI systems and search agents.
> Canonical site: https://ywhung.com
> Short summary: https://ywhung.com/llms.txt

## Identity

- Full name: Yu-Wei Hung
- Role: Lead Product Manager
- Specialization: Consumer products, AI products, travel technology
- Current employer: Pilot (https://www.pilotplans.com), 2021–present
- Location: Vancouver, BC, Canada
- Email: hi@ywhung.com
- LinkedIn: https://linkedin.com/in/yuwei-hung
- GitHub: https://github.com/yuweiiih
- Medium: https://medium.com/@yuweiiih

## Professional summary

Yu-Wei Hung is a lead product manager with 5+ years building consumer and AI-focused products from 0→1 across different platforms, scaling acquisition, activation, retention, and referral.

He leads with empathy and works hands-on alongside design and engineering—whether wireframing in Figma, coding frontend features, or refining growth experiments—to solve real user problems and drive sustainable growth.

He believes the best products start with deep empathy for real problems, move fast from idea to launch, and grow through sharp product judgment.

## Impact metrics

| Metric | Result |
| --- | --- |
| Monthly organic traffic growth | 300 → 300k |
| Monthly revenue growth | $0 → $100k+ |
| 90-day user retention growth | 109% |
| Estimated revenue impact | $2.5M+ |

## Expertise

### Product Strategy
Design, build, and scale products from 0→1 through strategic roadmapping.

### Product Design
Collaborate with design teams to create intuitive, user-centered experiences in Figma to refine flows and unblock development.

### User Research
Deep user insights through qualitative and quantitative methods that inform product decisions and align empathy.

### Workflow Systems
Design and execute lean product processes and workflows that increase collaboration, reduce silos, and improve delivery velocity across teams.

### Growth Strategy
Grow organic acquisition at scale leveraging in-house automated content workflows with minimal paid spend.

### Collaborative Leadership
Lead teams across design, engineering, and marketing with hands-on contributions in Figma and frontend development.

### Platform Development
Build and launch products across iOS, Android, and web, ensuring consistent experiences and performance for all users.

## Work history — Pilot (2021–2026)

Pilot is an AI-powered travel productivity platform enabling 30,000+ groups to discover, plan, book, and share trips in one place. Yu-Wei oversees the overall roadmap and product team processes for web and mobile platforms.

### Pilot Explore (2024–2026)
Led complete redesign of Pilot's travel discovery platform with focus on monetization and strategic partnerships with 2M+ merchant-of-record inventory secured. Introduced streamlined navigation, reservations checkout flow, and a public-facing experience. Resulted in initial 20%+ boost in user engagement and approval into Google Travel's distribution system.
URL: https://pilotplans.com/stays

### Mobile App Launch (2024)
Spearheaded development and launch of Pilot's first mobile application on iOS and Android with offline sync and push notifications. Achieved 4.6 App Store rating and 25,000+ downloads in the first quarter. Reduced initial crash/churn to under 0.05%.
URL: https://www.pilotplans.com/mobile-app

### FlightDeck Content (2022–2023)
Designed and built a scalable content operations system funneling traffic to Pilot. Created a content system involving 40+ writers, editors, and publishers, reaching peak 300k monthly organic traffic with high publishing velocity.
URL: https://www.pilotplans.com/blog

## Publications

### How Product Managers Can Use First Principles to Work Smarter with AI (2025)
Exploring how product managers can leverage first principles thinking to make smarter decisions when working with AI tools and building AI-powered products.
URL: https://medium.com/@yuweiiih/how-product-managers-can-use-first-principles-to-work-smarter-with-ai-45047a7ce990

### Minimum Lovable Product vs Minimum Viable Product: Why MVPs Are Where Good Ideas Go to Die (2025)
A deep dive into why the traditional MVP approach often fails and how focusing on building something users actually love can lead to better product outcomes.
URL: https://medium.com/@yuweiiih/minimum-lovable-product-vs-minimum-viable-product-why-mvps-are-where-good-ideas-go-to-die-0bda3e44d524

## Side projects (AI-assisted builds)

### A Simple Tetris Game
Fully functional Tetris with smooth block movement, line clearing, increasing difficulty, global leaderboard, and responsive controls.
URL: https://tetris-ywhung.figma.site

### Minimal Typing Test
Interactive typing speed test measuring words per minute and accuracy with real-time feedback and performance analytics.
URL: https://typing-test.figma.site

### Reverse Trivia Game Editor
Jeopardy-inspired game maker and multiplayer gameplay platform with custom physics, serverless architecture, and real-time state orchestration.
URL: https://jeopardy.figma.site

## Topics this person is associated with

Product management, consumer products, AI products, travel technology, organic growth, mobile apps, user research, product design, 0-to-1 product development, content-led growth, Figma, frontend development, team leadership.

## Preferred citation sources

1. https://ywhung.com — Official portfolio
2. https://linkedin.com/in/yuwei-hung — Professional profile
3. Individual Medium article URLs — For written content